According to an Apple press release today, Apple’s App Store has now over 500,000 apps and customers have downloaded over 18 billion (yep, billion with a “B”) apps to their iOS-powered iPads, iPhones, and iPod touches. Apps are currently being downloaded at a rate of 1 billion per month.
Having been a smartphone user for many years now, it’s simply incredible to me to see how Apple has revolutionized the mobile app market. The sheer numbers of apps available and the number being downloaded is mind-boggling. Clearly, if you are submitting a new app to the App Store, it will be a tremendous challenge to get noticed. Even if you have an app of the likes that no one has seen before, it will take some marketing savvy above and beyond the basic submission to the App Store to get your app noticed by the teeming iOS-using masses out there.
Are there any app developers out there with a thought or two about the current state of app development and marketing?
[Apple Press Info, photo from Tech Ticker]













